The New Frontier of Member Engagement: Customization and the Next Generation

Join Association executives for a 2-part session discussing the critical factors necessary to deepen member relationships and increase retention.

ESAE partner MCI will share results from the recent Association Engagement Index and hear practical case studies from Index participants.

Then explore key questions in a roundtable setting, including:

- What are younger members looking for and how likely are they to recommend their Association to peers?

- How can you offer the customization that compounds your value?

- What role can digitalisation and omni-channel offerings play in strengthening member participation?

- Are Health or Trade Associations engaging their members differently than the rest?

Agenda: 

14.15: Registrations and Networking coffee

14.30: Presentation of the Engagement Index and benchmarking

14.45: Panel discussion and case studies

15.45: Coffee break

16.00: Breakout groups and sharing of best practices

17.15: Conclusions and end of session 

Confirmed panelists:

Jimena Gomez de la Flor, Communications Director at EFFA

Nikki Walker, Global Vice President Engagement - Associations & Communities at MCI 

Adriana Martins, Membership Community & Capacity Building Manager at ECPC

Moderated by: 

Jeroen Van Liempd, Director Engagement, Associations & Communities at MCI

Then connect with fellow executives for the ESAE New Year's Reception.

All ESAE events are free for our members. Not a member yet? You can apply to join ESAE here.